Healthcare TV advertising is often limited to images of earnest physicians, smiling patients and tracking shots of facilities and medical equipment. For this :30 Novant Health spot, launched during the Super Bowl, my team wanted to get to the heart (ha) of the message. Rhythm was the star as everyday sounds build to the tempo of a healthy heartbeat, all to promote the client’s affiliation with Cleveland Clinic, ranked #1 in the nation for heart care.