Duke Energy Web Video
Pilot - web video series.
One of the nation's largest utilities, Duke Energy needed help with the strategy and creative concept for a campaign targeting small-to-medium commercial clients. My team created this pilot video to kick off an online series positioning the company as a provider of money-saving energy solutions, not just energy. The simple low-tech animation style, the everyman hero and the clear messaging give a friendly personality to a corporation too often regarded as faceless and impersonal.