BB&T Capital Markets
Ad campaign for BB&T Capital Markets for Wall Street Journal
Wall Street Journal Campaign
The ads in The Wall Street Journal are generally loud, brash and confident, just like the people who read them. For BB&T Capital Markets, I wanted to speak with a different kind of confidence, the quiet kind. The campaign boiled down to a layout stripped of any visuals and a voice that acknowledges, hey Goldman Sachs, hey Merrill Lynch, there's a dark horse on the Street ready to earn business the old-fashioned way, by earning it (with apologies to the late, great Smith Barney campaign, for those who remember it).
