Digital Advertising
Digital Advertising
With a few subtle shifts to the headline (the word "do" and the question mark both disappear), a question transforms into an answer, and BB&T Wealth is positioned as the trusted resource for mapping out some of life's most challenging financial issues.
Familiar objects in a room slide away to reveal the drywall underneath, encouraging DIYers to consider the important questions to ask at the beginning of a construction or renovation project.
Propelled by a paint roller and drywall panels that slide in and out of frame, this concept reminds homeowners that before picking their paint, they should pick their walls.
BB&T is here to help clients travel their own financial path, made clear by the animation of the road-turned-dollar sign.
This rich media ad for BB&T Mortgage begins with a trio of J.D. Power trophies sliding across a mantlepiece (announcing a three-time winning streak for customer satisfaction), and ends with the option for users to calculate payments, find a local loan officer, apply for a mortgage online, or view related videos.